2018年09月10日

有機EL採用の狙いは?


 ソニーモバイルコミュニケーションズがIFA 2018で発表した最新のフラグシップスマートフォンが「Xperia XZ3」だ。ディスプレイに有機ELを採用し、本体前面にも曲面デザインを取り入れたことで、これまでのXperiaとは大きく印象が変わっている。 その一方で、前モデルの「Xperia XZ2」では本体の厚さに不満の声が挙がり、Xperia XZ3でもカメラは単眼にとどまり、Compactモデルが存在しないなど、気になる点は多い。XZ3開発の背景はどのようなものか、ソニーモバイルで商品企画を担当する矢部椋氏にIFA 2018の会場で話を聞いた。
―― 前モデルのXperia XZ2からデザインが大きく変わりました。その反響は?
矢部氏 Xperiaの基本にある、ユーザーに寄り添った美しい見た目と手にフィットする形は変えていません。18:9の全画面ディスプレイは好評をいただいています。ただ、厳しい声があったのは厚みです。
―― ソニーの決算発表では、スマートフォンの販売台数が落ち込んだことが話題になりました。
矢部氏 十時(裕樹前社長)の時代から、販売台数を追うのではなくプレミアムにフォーカスするよう方針を変更しました。スマホの買い換えサイクルが長くなっており、以前は2年に1回の買い換えだったのが、いまは2年半から3年弱に伸びています。当社に限らず、市場全体が成熟しています。
―― Xperia XZ3の開発にあたって、XZ2のフィードバックを生かした部分はありますか。
矢部氏 XZ3が目指したのは、有機ELの採用によるシームレスな美しい見た目と映像の美しさを兼ね備えつつ、2〜3年前から買い換えていただくお客さまにAIの力で使いやすさを提供することです。XZ2では全画面を優先して厚くなったので、そのフィードバックを生かしつつ、薄型化を目指しました。
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